The new Rolls-Royce Black Badge Ghost is the blackest Black Badge in the brand"s history
Over the past twenty years, the average age of the world"s wealthiest people has plummeted. A new generation of billionaires who prefer to call themselves innovators are refusing to stick to established standards. And to meet the needs and whims of these young rich people, Rolls-Royce introduced the Black Badge family of cars in 2016, which is an interpretation of their ultra-luxurious collection.
Five years ago, the British auto brand introduced the first cars in the family - the Wraith and Ghost, and then other models. The collection immediately became a hit and now represents 27% of all manufacturer"s orders. Rolls-Royce has now added a new model to the lineup, which it calls the "purest black" car in the brand"s history. Meet the new Black Badge Ghost, a meticulously updated version of Rolls-Royce"s most advanced vehicle.
The new model is based on the second-generation Rolls-Royce Ghost, which debuted just over a year ago. It has already become one of the brand"s fastest-selling vehicles with over 3, 500 orders worldwide. Also, the new Ghost introduced the so-called "Post Opulence" - a new minimalist design created especially for a younger group of clients. The new look of the luxury sedan reveals the dark side of this design, which takes minimalism and the use of expected materials to a new level.
Starting with the look, Black Badge customers can choose from 44, 000 “ready-made” colors, or even order their own unique one. However, according to the British brand, most customers choose black.
The unrivaled hue and luster of the blackest black paint comes from a meticulous process that begins with 45 kg of paint applied to an electrostatically charged body, then hand polished by a team of four to create the signature high-gloss hue. The beautiful high contrast ruler adds even more depth to the Black Badge Ghost color. In the example shown in the photo, you can see the neon blue ruler that complements the dramatic color of the car.
The dark Black Badge Ghost theme transitions to shiny chrome exterior accents, including a polished Spirit of Ecstasy badge and grille. Another highlight of the new Black Badge Ghost is its signature 21-inch wheels. The rim of each wheel is made up of 22 layers of carbon fiber, which is folded in half to form 44 layers of carbon fiber of incredible strength.
The interior of the Black Badge Ghost has received the same minimalist finishes as the exterior, but the choice of materials and design is fantastic. The dynamic nature of the Black Badge is reflected in the intricate yet subtle weave of a diamond pattern made from carbon and metal fibers.
The Black Bolivar layer is used for the uppermost layer, on which leaves are placed, woven from a rubberized and contrasting metal thread in a diamond pattern. Everything is done by hand, creating a stunning 3D effect. Complementing the dark theme, the areas surrounding the air duct on the dashboard and in the rear are darkened with a vapor deposition coating to prevent discoloration over time. Even the watch on Black Badge Ghost is unique. The arrow tips and the numbers 12, 3, 6 and 9 are chrome-plated.
The illuminated front panel of the Ghost features the Lemniscate symbol, surrounded by over 850 stars. The pattern, which looks like an infinity symbol, is illuminated by 152 LEDs embedded above and below the dashboard. Each is carefully color-matched to the watch and dashboard lighting.
Rolls-Royce claims that Black Badge customers prefer to drive their cars on their own rather than in the back seat. Younger generations of customers also want more dynamic driving characteristics, and Rolls-Royce has updated the aluminum chassis of the Ghost with a larger air suspension for increased driving comfort.
The 6.75L V12 twin-turbo engine has also been updated to produce 592bhp. Even the ZF 8-speed gearbox and throttle bodies have been upgraded for the better, as has the clutch torque.
Rolls-Royce CEO Thorsten Müller-Otvos says: “Today we are announcing a product that is a new kind of Black Badge car that embodies the minimalist Post Opulent design that reinterprets the Ghost legend but enhances it with black. our most advanced vehicle has been further improved to represent Rolls-Royce"s alter ego: assertive, dynamic and
powerful. This is the blackest Black Badge vehicle in the history of the brand. This is Black Badge Ghost. "
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